The most vital part of running a successful ecommerce website is landing in the first page of search engines. Search engine optimization ( SEO) can be the determining aspect in your business’ outcome.
The foundation of an effective SEO is powerful, targeted keywords. However, choosing which ones are the best is a baffling process.
SEO includes numerous strategies, but the fundamental principle is to aid search engines like Google a better understand what your website is all about and the products or services it’s selling. This will boost your website’s visibility and generate traffic by increasing the possibility of your site landing on the search results page, particularly on the first page when potential customers are searching for the products or services you are offering.
Keyword research is one of the initial strategies of SEO. It is a way for possible clientele to better understand the terms they are using to search for the products or services your business is offering, and then your website will be matched to those marketing term.
IMPORTANCE OF KEYWORD RESEARCH
Search engines use algorithms to decide which matches are the best and most applicable for each single search. That is the reason why carefully selecting keywords is essential; to make sure that search engines can perfectly match you and show your website in their results page to the most applicable keyword searches.
Getting a high rank in the topmost positions in the first page of a search result page is just as vital as landing on the first page of a search results page for terms that are relevant to your niche. A study shows websites that appears on the first page of the search results generate over 90% traffic and the first three websites generate over 60% of traffic. What this means is that, in order for your ecommerce business to be successful in driving traffic to your website from search engines, you need to use relevant keywords and search terms on your website.
Make sure to keep track of all the basic info you need in order to determine which the best keywords to use are. Arrange a spread sheet in Excel or Google Docs so that you can keep track of your keyword research. You will need columns for the following:
Keywords – shortcuts to summarize the content of your website or a page on it. These are part of the metadata of your website which aids Google and other search engines match a site or a page to a suitable query.
Search Volume – this refers to the totality of searches every month for every specific keyword. Keywords with the maximum search capacity mean an increase in possible traffic and conversion for your business.
Competition – this is also one of the most important things to consider and refers to the challenge and effort of ranking for every specific keyword.
Long-tail Keywords – these are keywords comprising of three or more words. A huge percentage of online searches are made up of long-tail keywords and provide a much better conversion rate for online businesses, that’s they are very important.
Some great initial points for your keyword research are services, products, brands and locations. Remember to write down everything that pops into mind in your spread sheet. It is important to have an understanding of the difference between broad keywords and long-tail keywords when coming up with keywords. Broad keywords are more generic that’s why they tend to have high search capacity, on the other hand long-tail keywords are phrases which are specific and fewer people are using them for searches but the ones that do use them are your target demographic.
USING THE GOOGLE KEYWORD PLANNER TOOL
Google Keyword Planner Tool is one of the leading and most popular tools for conducting keyword researches in the market. It will give you an insight on the volume of searches a certain keyword is getting per month as well as the volume of competition for it and the other related search terms.
You need to setup a Google Adwords account in order to use Google Keyword. Setting up an account is free and will only take a few minutes. Once you’re done, simply log in to your account, and then click Tools from the menu and then choose Keyword Planner.
THE KEY TO SUCCESS
Once you’ve completed your keyword research and gradually applying the keyword you have chosen through your site, Google and other search engines should have a better idea and understanding of what your online business is all about so that it can be matched perfectly to the correct searches.
Always remember though that it will take time, hard work and a lot of patience to research and apply your keywords and even more time for search engines to pick up on them. SEO and keyword research is a continuing process, so make sure that you regularly go over your keyword research and always keep it up-to-date.