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FundamentalCareTraining.org.uk is a Watford based national care training organisation that focuses on providing training within Health, Social Care and Public Education. Services: Web Design, Website Development (calendar booking system), eCommerce solution online payment via Sage Pay.  

People, organizations, and business compete. They compete for attention, awards, and your dollars and now with the advent of the internet, they compete for website traffic. The two best ways for websites to compete for traffic are SEO (search engine optimization) and the PPC (pay per click). In this need to compete, people are arguing over which method of promoting a website is better than the other. Both systems have great pros and not so good cons so deciding which one is better may boil down to a matter of choice, your budget and what you prefer to use. What follows is a brief comparison between

The most vital part of running a successful ecommerce website is landing in the first page of search engines. Search engine optimization ( SEO) can be the determining aspect in your business’ outcome. The foundation of an effective SEO is powerful, targeted keywords. However, choosing which ones are the best is a baffling process. SEO includes numerous strategies, but the fundamental principle is to aid search engines like Google a better understand  what your website is all about and the products or services it’s selling. This will boost your website’s visibility and generate traffic by increasing the possibility of your site landing on the search

While in Shopify I was looking for a way to hide free + shipping products (or zero stock for that matter)  from /collections/all listings. I did not want to use an app as it can be costly in the long run and increase website load times. Below is a description of the workaround. Basically You need to create a store collection that uses the Permalink/Handle you want to replace the automatic collection Shopify gives for the URL. The steps are: From shopify admin, click Products > Collections. Add collection with Title of the category - "All" Set to automatically selct products based on conditions set condition