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Google Ads is an online advertising platform owned by Google where ads show up on Google Search Engine when a search is triggered. Today in this blog post, we will learn the top benefits of Google Ads and understand why advertisers are so fond of the online marketing platform. So, without further ado, let’s dive in! Here are the top benefits of Google Ads: Boosts Brand Awareness in the Targeted Niche Businesses can use Google Ads when it comes to improving brand awareness as it helps to show up in front of users who are searching for their products or services. With the help of Google Ads, advertisers

Every brand reaches a point where the current branding strategy stops functioning. But any business or brand cannot afford not making any impressions on their target audience. If they aren’t putting any efforts into branding, someone else is doing it for sure. That simply means one thing – loss of customers. That’s exactly where the role of a CEO, entrepreneur, a boss comes into play. When you are leading a brand, you become the personality of the brand. This brings us to the point, where understanding brand personality is a must. What is a Brand Personality? Brand Personality is a set of human qualities that are ascribed to a brand name. A

What is SEO? SEO stands for Search Engine Optimization. It is used for increasing the number and quality visitors to a website. SEO is used to enhance the traffic on a website using organic methods. This is done by improving rankings in the algorithmic search engine results. Importance of SEO Optimizing a website’s content is important for its better search engine visibility. SEO content has proven to save a lot of time and money because such type of content is easily found via search engines. Here are 12 important SEO tips to get your website better ranking in Google: The first and foremost thing which is

Facebook Live has proven to be one of the most revolutionary marketing media for businesses and brands all around the globe. With the increasing demand for video content, Facebook Live has provided advertisers with an opportunity to capitalize on creating engaging content for their audience. A few years back, we were discussing how video’s going to change social media and content marketing strategies. Today, video is the dominating form of content and advertisers realize this uprising. How video is changing the online advertising industry? Let’s check out few of the social media and content marketing statistics by WordStream. Video Content is being used by more than 87% of online

As more people are getting access to the internet, businesses are taking up digital marketing as a way of getting an edge in a hyper-competitive market. Digital marketing platforms such as social media platforms, search engines, email marketing, and video marketing are growing in popularity among marketers. To stay ahead though, marketers ought to keep up with trends and here are ten trends digital marketers should be on the lookout for. 1. Live video. This is one of the most reliable ways to market today. Today's generation prefers live videos in platforms such as Snapchat, Instagram and YouTube among others. With live video, businesses get

Businesses should increase their investment in digital marketing which is the most efficient method to reach more clients. Most companies will increase investment in one digital marketing network. Use social media The digital marketing network that is expected to see the most significant growth is social media promotion. Almost 64 % of businesses plan to use more funds on social media next year, according to analysis. Social media platforms are useful when you need to build a community of users. For instances, clothing retailers can promote clients to post pictures of themselves wearing the clothes they bought. For example, a person with thousands of followers