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As more people are getting access to the internet, businesses are taking up digital marketing as a way of getting an edge in a hyper-competitive market. Digital marketing platforms such as social media platforms, search engines, email marketing, and video marketing are growing in popularity among marketers. To stay ahead though, marketers ought to keep up with trends and here are ten trends digital marketers should be on the lookout for. 1. Live video. This is one of the most reliable ways to market today. Today's generation prefers live videos in platforms such as Snapchat, Instagram and YouTube among others. With live video, businesses get

Businesses should increase their investment in digital marketing which is the most efficient method to reach more clients. Most companies will increase investment in one digital marketing network. Use social media The digital marketing network that is expected to see the most significant growth is social media promotion. Almost 64 % of businesses plan to use more funds on social media next year, according to analysis. Social media platforms are useful when you need to build a community of users. For instances, clothing retailers can promote clients to post pictures of themselves wearing the clothes they bought. For example, a person with thousands of followers

Wireframes can be considered as a layout on which the ultimate web design plan generated. The primary aim of site wireframing is that everyone involved with site plan and development procedure can understand customer's view. Wireframes assist in making the design procedure iterative. Rather than attempting to merge the purpose and creative characteristics of the site, they guarantee that these components are taken in at a time. This enables clients to give feedback timely in the activity. Why do you require a wireframe? A wireframe is necessarily the base on which the site design and development can be done. As there are several individuals involved

Responsive web design is nothing else but a distinct approach to creating a website. Using this method, you can design a Web site that automatically adapts to the size of the viewer screen. A responsive website will change the size of its elements when you resize your browser window or view your website on a different device, such as your tablet, phone, or even on another computer using another screen size. Although responsive web design is just one approach to website design, it greatly affects how you create your website later. You should consider how to smoothly change the website, how your items move

Do you have any idea on how important search engine optimization (SEO) is important to your business? Well, if not, here is the right place for you. Owning a local business requires a clear channel of communicating to your potential customers and in this case, internet of number one source of traffic and that is why it is essential for you to fully understand SEO. 1. Local searches can lead 50% of visitors to stores. In this case, there are few helpful tips that can help you to ensure that you are ranked among the local searches online and they are as follows: Appropriate use

Although blogging has been thought to be old fashioned since being in existence for a while now, it has proven to be one of the most effective ways companies can stand out from the crowd. As the digital world evolves every minute, it is a high time companies think of ways to use blogs to capture the attention of their audiences and send messages with captivating content that they will be captivating. Below are the reasons why blogging will be a good choice to put your company out there. 1. Content Marketing Writing a blog post and doing guest blog post for business blogs have

In an effort to avail quality content to searchers, Google frequently makes changes to its search algorithms. The changes can be many and secretive to some extent such that website designers may struggle to keep up with them. The silver lining though is that we have researched and came up with this piece which should help any website owner interested in ranking highly among search engine results. Recent updates by Google particularly in August, April and March are the most significant. While several reviews have been written covering the various aspect of the update, few focus on brand authority which is one of the highly

Content development is a daunting task which requires a lot of time. Finding good content takes time, and for small business owners time is not a luxury they can afford. However there are ways one can get quality content to the right audience in a short time. The first thing for one to do is to develop a plan. Generating ideas on a whim might seem to take shorter time however planning helps maximize your results. It creates efficiency as one knows exactly what to do at any particular time. Editorial Calendar You are also advised to set up an editorial calendar which will enable you

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