How a website is designed and how it ranks in search engines are inherently linked. This means that the way a site is designed has effect on how it performs on search ranks. If a company has different design and marketing teams which aren’t closely working together, it is bound to face ranking issues because its website will be designed without SEO in mind which is crucial for the success of any website.
A website’s usability is one of the main factors that should be kept in mind during its design because it is what will determine how successful the site will be. A website that is designed based on the needs of the visitors provides the best way of ensuring customers are satisfied, an opportunity of retaining them while attracting new visitors. The more users you have, the more advertisers you will get which means more profits.